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Meet Russian design and fitness guru Polina Kitsenko
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Polina Kitsenko encourages fitness within the operating Hearts marathon, which she cofounded with Natalia Vodianova
Russian fitness and style guru Polina Kitsenko desires all of it.
Co-founder associated with the biggest charity marathon inside her home nation as well as a brand new recreations club, she actually is enthusiastic about making physical fitness one's heart of this luxury life style. She needs time to work down to talk to LUX Editor-at-Large Gauhar Kapparova
LUX: Which part of your lifetime inspires your half-million Instagram followers the absolute most: the physical fitness motivation, your thing alternatives, your charity work, travel? Polina Kitsenko: Instagram has changed a great deal within the past years that are few particularly its function and impact. It once was sufficient merely to upload an image of your self in an outfit that is nice or even to set up a red sunset and acquire your share of likes. Today Instagram has converted into a effective solution to teach and talk to individuals. Individuals want content, a thing that inspires them, teaches them. However the many thing that is importantn’t the particular image – it is so what can be located underneath. Engagement comes more through the reviews, where articles, post, or proactive approach is perhaps more essential compared to artistic content. Captions was previously brief, nevertheless now you will get whole essays that may barely even fit on a single post. As being a guideline, the longer the text while the more present the problem, then a more the viewers will engage.
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LUX: How can you feel concerning the term ‘influencer’? Does it explain that which you do? Polina Kitsenko: I’m against any kind of branding, like calling some body a writer, influencer or philanthropist.