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GB cyclists front #OneInAMillion campaign to enhance women's biking by 1 million by 2020

Laura Kenny, Lizzie Deignan, Sir Chris Hoy, Elinor Barker and Joanna Rowsell Shand are simply a number of the world and Olympic cycling champions to participate a host of ‘real ladies’ in backing a long-standing campaign which aims to slim the vast sex biking space and obtain one million more ladies on bikes by 2020.

Our research that is latest demonstrates that two thirds of frequent cyclist in Britain are men (69%), in comparison to nations like Denmark where male cyclists account fully for 47% and feminine cyclists 53%.

There is a disparity that is vast confidence levels amongst gents and ladies, with over six in ten women (64%) saying they don’t feel confident riding their bike on the roadways (26% more than males) and an equivalent number claiming that infrastructure (63%) and driver behavior (66%) will not cause them to feel safe (17% and 13% greater than males, correspondingly).